top of page

Resume

I gather data on the thoughts and behaviors of strangers, and share what I find with political candidates, juries, engineers, business owners, c-level executives, product designers, and scientists. 

Work
Experience

2015 - Present

Non-Partisan Strategist
Hill Country Strategists (Founder)

In 2020, after leading over a dozen campaigns supporting the best municipal candidate, no matter the party, I opened my own business to contract directly with candidates, PACs, measures, and business owners.  I specialize in customized messaging, targeting, and training, to create UX Personas designed to seamlessly connect my clients with every target household.

Click here to request a quote.

2014 - 2015

Human Factors Researcher
Exponent Failure Analysis

When a user of a company's product was critically injured or killed, that company hired my team. We analyzed their product, their typical user, and the injured party, and issued a report presented to the jury, on behalf of the product maker.

​

In 2015, I moved back to Texas to start a UX campaign strategist business.

2012 - 2013

Human Factors Data Analyst
Google

When users send Google feedback, an algorithm buckets the feedback, and sends it to product engineers to address.  My job was to improve the accuracy of that algorithm, by testing the designs engineers built for the Google Feedback product.

2010 - 2011

Research Coordinator
Lifespan Development Laboratory at
Stanford University

I managed a Stanford and AARP collaborative study where I trained elderly volunteers to conduct user interviews with other old folks. I opened and staffed laboratories to welcome them in Los Angeles and Seattle. My work shifted to managing a lab with many studies in varying stages of finish when I returned to campus full time.

Education

2021

Prowess Project | Program Management Certificate

2008 - 2010

San Jose State University | MA Research Psychology

2004 - 2010

Dominican University of California | BA Psychology

Reports and Publications

Academic Publications -  Dominican University, San Jose State University

  • The Relationship Between Menstrual Phase and Cognitive Abilities

  • The Effects of Expectancy-Generating Instructions of Subjective and Objective Measures of Working Memory Performance

  • The Motivating Operations of Poly-substance Abuse

  • Effects of Direct-To-Consumer Advertising on Participants' Drug Knowledge and Seeking

Academic Publications - Stanford

Private Sector Research Clients

  • AARP

  • Austin's Furniture Outlet

  • Children's Hospital of Oakland Research Institute

  • Flex-Seal 

  • Google

  • Monsanto

  • Razor Scooter

  • Safety First

  • San Jose State University

  • Stanford University

  • Tiki-Torch

  • Whirlpool

bottom of page